Analyze My Site
Do you have a web site that is not performing at its maximum capacity. You may not need a new web site, it could be as simple as tweaking a few features and making some small layout changes, which can transform your web site into a powerhouse sales machine that makes you wealthier 24 hours a day.
The first thing we do to get the process started is to identify your web site objectives and your primary and secondary audiences. It’s important to establish a clear profile of your ideal clients and to get to know their needs and desires (as well as their dislikes), because everything on your web site should be built in such a way that will attract your target market in the most compelling way possible. Nothing goes on the site unless it supports the site’s main objectives. If something is not crucial to your objectives, then it’s noise that will detract from your web site’s optimal performance.
The next step is to get a feeling for your overall online marketplace—analyze your competitors, see what they’re doing well (so you can add their strengths to your own site), and where you could outperform them. It’s important to regularly examine both your own site, as well as your competitors’ sites, so you can clearly establish which elements are working well and meeting your company’s objectives, and which elements need to be reworked for better performance.
In order to provide you with the highest quality analysis and the most profitable suggestions for improvement, we make sure to gather detailed information from you about your business, your customers, and your online objectives. In order to increase your conversions (i.e. sales, leads, responses, clicks), we analyze all contact points (such as forms to be completed, buttons for chat, click-to-call, etc) and calls to action on your site (i.e. “call now!”), and we make sure that they are prominent, clear, persuasive, and effective.
We conclude whether content on your site can be rephrased for better usability, and whether forms are requesting the right kind information based on your business objectives. Specifically, we check whether forms can be designed in a more concise manner to increase the chances successful submission, and if your site collects personal or financial information, we make sure that those pages look credible enough for clients to fill them out, and that they are perceived as non-threatening and non-invasive as possible to the user. We make sure that the critical concerns of the user are answered fully and clearly, such as “Does your company have any satisfaction guaranties?” or “What are my options for returning the product if I’m not satisfied?”
When we analyze a site we also check how well the web site ranks in search engines in comparison to its top competitors, to determine what the company needs to do in order to better compete with the top players in their market. If the company’s site is not up to par with the top competitors, we will outline what we believe will be the necessary steps that the company must take to meet and exceed their competitors’ online marketing strategies. We’ll make sure you have a complete understanding of the strengths and weaknesses of your web site, so you can be ready to make the necessary changes that will turn your web site into a cash cow.
When we examine your site, we look at every feature of your site, such as your web site coding, user forms, content, calls to action, color schemes, graphic design, usability, credibility, search engine rankings, and the various marketing techniques being used to promote the web site. Once we’ve determined where your company can make improvements, we present it to you in an organized fashion with estimates on all suggested work, so you can make educated decisions and create an action plan for your web site.
Isn’t it time for your web site to work 24/7 to ensure your business success?
Get FREE ADVICE from an Expert Web Design Specialist
Click on this phone number 800.280.7931 to speak with a Web Design Expert today! Our small business web design experts are ready to help you with everything you need to create a high-ROI web site. Operators are standing by for your call. We look forward to explaining to you how our services can grow your business and increase your sales.
Get Instant Traffic and Online Sales with Online Marketing!
Having a great web site is important, but how will potential customers will find you? Getting traffic is one thing, but getting the RIGHT KIND of traffic is paramount to making money online. To get your target market to FIND YOU requires strategic planning, and various high-end marketing techniques.
We can help you put your business in front of the RIGHT PEOPLE at the RIGHT TIME. Our full range of online marketing services feature Search Engine Optimization (SEO), Pay-Per-Click (PPC), and various other online and offline marketing techniques to boost your sales, and secure your long-term business growth. Click on this phone number 800.280.7931 to speak with an Online Marketing Expert today!