Organic Search Optimization (SEO)

Organic Search Engine Optimization (SEO) is a key to any successful online marketing campaign. With organic search links, the web site owner doesn't have to pay when people click on the link, which is what makes this marketing method so powerful for driving sales higher, while keeping marketing costs low. Learn more about SEM, SEO, and PPC.

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Optimization

SEO Promotion

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• Know Your Competition with our market analysis service that will show you how your web site measures up to the competition. Where are your competitors performing better than you, and what are their weaknesses? Imagine how your performance will improve if you adopt your competitors' strengths and turn your own weaknesses into strengths.
• Phone Lead Tracking Putting your phone number on your web site is a must, but how can you tell how much of your call volume comes from your web site? Add a dedicated 800 number with click-to-call and phone lead tracking so your clients can call you with a click of the mouse, and you can separate your web site phone calls from your other calls.
• Professional Voiceover is a key factor of increasing your credibility on the Web. Online trust is a big issue, and conversion rates on phone call leads can be very high when they're handled correctly. If a visitor actually takes the time to call you from your web site, you need to treat that lead with care, and make sure to convert it. Professional voiceover will go a long way to keeping your prospects primed and ready to buy.
• Live Chat with Analytics Our Live Chat solution with real-time analytics is a HUGE opportunity for any web site to increase it's profitability. Besides the proven ability of online chat to increase sales and lead conversion rates, live analytics give you instant information about exactly who's on your web site, and a wealth of other information about them (such as what keywords they used to find you, where in the world they are located, what page they're on, how long they've been there, etc.)
• Email Marketing Campaigns is absolutely the way to go if you're looking for a super affordable, trackable, and instantaneous way of boosting your web site traffic and sales. By keeping in touch with your clients on a regular basis about sales and promotions, as well as other information of interest to them, you can reach countless people for a fraction of the price of traditional marketing methods.
• Marketing Success Plan Is it time to re-examine your marketing strategies? Do you know what's working and what's not, and are you really doing everything possible to increase your profitability, or are you missing some great opportunities for growth?
• Web Site Audit If you haven't take the time to re-examine your web site, or simply don't know how to evaluate what's working well and what needs to be changed, then you would probably benefit from our TL Web Site Audit. We go through your web site and figure out exactly how to tune it for maximum performance.
• 24-hr Phone Marketing is a popular method of educating a customer without applying any sales pressure. Prospect can tune into a 24/hr call anytime they want and listen to a message that educates them about various points of interest to them, and then presents them with the option to speak with a sales rep, or have the call script faxed to them.
• Strategic Partnerships in the online marketing world can present a fantastic growth opportunity when it comes to increased traffic and sales. We research and propose partnership opportunities to you, and get your approval when a good opportunity presents itself to increase your traffic and sales.
• 20% Off Keep-in-Touch Get 20% off our Keep-In-Touch Greeting Card programs. Do you have a keep-in-touch strategy that allows your clients to get to know you, and move up your sales cycle to higher-end products and services? Are you doing everything you can to stay top-of-mind? If not, you may qualify to get 20% off our keep-in-touch strategies, which can increase your market share and return business.
• Copywriting is absolutely hands-down THE most important piece of content on your web site. It can be the difference between having a super-profitable web site, and a dead web site that makes no money whatsoever. Successful companies recognize the importance of copywriting, and pay thousands of dollars to get theirs up to par. Our copywriting experts are highly experienced at creating profitable sales-driven web content. Take your content to the next level today, and watch your sales soar.

Get High-end Visitor Tracking with Analytics

• Track Your Visitors Setup a Google Analytics account. There are few things more important than web analytics when doing online marketing, because analytics are the very tools that show you what's working and what's not. They allow you to track everything on your web site, and make it possible to decide on strategic issues that can make or break your marketing campaign.
• Track Sales & Leads Conversion tracking is the best way to track clients on your web site as they make purchases, submit sales leads, or basically do anything of consequence that you want to track. With our online conversion tracking we can give you a clear understanding of your web site's performance.
• Sales Funnel Tracking Sales funnels is the next level of conversion tracking, which allows you to better understand your visitors' buying habits. In a typical buying transaction the customer goes through the AIDA model (Attention, Interest, Desire, Action), and you can mirror that in your web pages. With sales funnels you can track how effective your web site is in taking the customer through all the steps until they take action. If customers aren't buying, you can clearly see where they drop off, and correct the problem.

Optimize Your Web Site to Boost Your Traffic

• Optimize Your Site Optimizing your web site for better indexing by search engines is the first step in any online marketing campaign. It can help boost your rankings, increase your number of indexed pages in search engines, and reduce your Pay-Per-Click (PPC) costs.
• Clean Web Site Code A critical aspect of on-page SEO is how well your web site is designed. Many web sites are poorly designed, have deprecated (old) code, have scripts inside the page, and do not adhere to proper web standards. This makes it very difficult for search engines to index your web site (and create slower download times), which lowers your ranking in search engines. We fix your code to make it clean, fast, and easily indexed by search engines.
• Research Keywords Finding the right keywords for your online campaign is the difference between making money and wasting money. Many people think they can brainstorm keywords and be successful. The truth is you have to do careful research to figure out what are the exact keywords that people consistently use to find your products and services. This way you get only relevant traffic -- the right people looking for you, at the right time (when they're ready to buy!).
• Image Optimization is the process of reducing image sizes for faster downloads, without reducing image quality. Many web sites have images that are way too big for their own good. This can increase download times, annoy users, and reduce rankings in search engines. We fix this problem by going through your web site and optimizing all of your images.

Promote Your Web Site Online

• Create Local Listings Local listings are a great way to get a presence at the top of the search engines. These are essentially pages that present a profile of your business with descriptions, photos, reviews, and links -- and they appear at the top of the search results, second only to sponsored listings.
• Forum Posting By posting references on various forums to targeted landing pages on your web site, we can drive a significant amount of traffic to your site. Forums are targeted for their relevance to your business, and your customers.
• Directory Submissions We post your web site to various directories on the Web (such as YellowPages.com), so that visitors who use those services to find vendors and service providers will be directed to your web site.
• Blogging has taken the Web by storm and is quickly becoming an important way to market products and services. By starting a blog for your company you can develop a following that can turn into buyers, and bring their friends and family along for the ride.
• Press Releases can be a great way to get one-way links back to your company web site. They're an excuse to put relevant information out into the world, and are sometimes picked up by web sites with high ranking that can drive large amounts of traffic to your site and boost your rankings.
• Article Submissions are a great way to share your content with other web sites. Not everyone has a great team of copywriters, which means that many companies can use help when it comes to creating content. By sharing your own content in the form of articles, you can get great links back to your web site to boost your traffic and increase your rankings.
• Customer Reviews Everyone agrees that good testimonials go a long way to increasing a company's credibility. Online marketing is no different. By encouraging your clients to write positive reviews for you on all the important web sites you can boost your credibility and increase your traffic when your customers do research.
• Link Exchange This strategy can work out well if it is properly planned. Certain types of link exchanges can actually be counter-productive, but for the most part if it's done properly, you can boost your ranking and traffic by exchanging links with various companies.
• Social Networking is the new wave of online marketing, with sites like Facebook, YouTube, Twitter, etc. companies can tap into this rapidly growing online marketing vehicle. There's so much activity on successful social networking sites, and so much volume that they really are a terrific way of introducing people to your business.
• Advanced Social Networking with our advanced package of online social networking, you can tap into some of the more exciting features of online social networking web sites, and have an ongoing custom campaign that aggressively gathers steam and rallies people around your business.

Take Your Web Site To the Next Level

• Tune Landing Pages With our landing page tuning program, we will continually tune your existing landing pages to maximize their effectiveness.
• New Landing Pages We create new custom landing pages that are designed to capture the maximum number of sales and leads for your targeted marketplace.
• Web Site Facelift This is our custom affordable approach to web site redesign. Rather than building you a whole new web site, we simply provide you with a new design that can replace your existing web site design to give you that quick boost in credibility without a large upfront cost.
• Fine-tune My Site If your web site is not producing the results it's supposed to, perhaps a quick web site tune-up is just what it needs. We analyze the web site and make suggestions for improvement, then we get your authorization to make the changes, and watch your sales improve.

Use Paid Advertising for Explosive Sales

• PPC Keyword Research Finding the right keywords for your Pay-Per-Click (PPC) campaign is the foundation on which your entire campaign rests. We build it the right way, so you can get the most bang for your buck.
• PPC Account Setup Setting up a PPC account can be a tricky thing. It involved keyword research, grouping of keywords, geo-targeting, setting bid amounts, choosing ad display schedules, and a whole lot more. We setup your campaign for maximum success right out of the box.
• Track PPC Conversions Tracking your PPC conversions is just good common sense. You need to be aware of what keywords and ads are actually getting you results. Click-through ratios are all well and good, but are your clients taking action? With PPC conversion tracking you will have all the information you need to make good decisions.
• Basic PPC Management Our basic PPC managment is our entry-level service to give you a quick idea of what we can do for you when it comes to Pay-Per-Click (PPC) advertising. Once you see the money coming in, you'll probably be motivated to move on to our advanced management, so you can really make money.
• Advanced PPC Management Our advanced PPC management is a more intense online campaign that builds on the basic PPC management program. If you're ready for the next level of online sales success, this is what you need.

Spread the Word with High-end Viral Multimedia

• YouTube Video(s) YouTube has become a powerful social marketing vehicle for businesses across the world. Get your business the type of exposure you deserve to promote your products and services, educate your customers, and increase your market share by capturing new clients.
• Produce Podcast(s) Podcasts are a great way to get your content out to all those iPhone and iPod users around the world. Share your thoughts, market your products, and educate your clients via this powerful social marketing vehicle.
• Viral Marketing is a way of getting as many people as possible "infected" by your brand. You give your clients something of value from your company that they can share with others, and watch them introduce your products and services to the world in a chain reaction that can be truly explosive.

Get FREE ADVICE from an Online Marketing Specialist

Click on this phone number 800.280.7931 to speak with an Online Marketing Expert today! Our small business online marketing experts are ready to help you with everything you need to plan a high-ROI marketing plan that will blow the lid off your profits. Operators are standing by for your call. We look forward to explaining to you how our services can grow your business and increase your sales.

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Get a High-ROI Web Site to Turn Your Web Traffic Into SALES!

Our team of top-notch web designers and programmers are ready to turn your web site into the hottest site in your online market. If you want to make sure that the money you spend on building web traffic is going to good use, you have to increase your CONVERSION RATE, which means that you need to put some serious work into what happens AFTER visitors get to your web site. Is your web site turning your new web visitors into loyal raving fans of your company? If not, then you need to give us a call today and find out how to take your web site to a higher level.

Our full range of web design services feature high-ROI design, do-it-yourself web site editing (so you won't need a web designer), as well as full email and web hosting solutions. It's time to increase your cash flow with a hot new look that will encourage your clients to push the "buy now" button as often as possible. Click on this phone number 800.280.7931 to speak with an Web Design Expert today!